Gaya APA

Hatch, Mary Jo, Schultz, Majken. (2008). TAKING BRAND INITIATIVE : How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding (1st ed.). san francisco: Jossey-Bass.

Gaya Chicago

Hatch, Mary Jo, Schultz, Majken. TAKING BRAND INITIATIVE : How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding. 1st ed. san francisco: Jossey-Bass, 2008. Teks.

Gaya MLA

Hatch, Mary Jo, Schultz, Majken. TAKING BRAND INITIATIVE : How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding. 1st ed. san francisco: Jossey-Bass, 2008. Teks.

Gaya Turabian

Hatch, Mary Jo, Schultz, Majken. TAKING BRAND INITIATIVE : How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding. 1st ed. san francisco: Jossey-Bass, 2008. Teks.